Ok seriously! Do you know who your customers really are? Then download this free Customer Persona Template below
Some time ago, I received an email from a company asking me to take up their offer to buy their product. The offer seems good and I would be thinking about buying the product, but one thing put me right off. They referred to me using my previous name. Immediately, I stopped reading and started thinking, “These people do not know me so why should I get back to them”
As a solopreneur, I know what it means to lose business, and as a Chartered Institute of Marketing affiliate member and student, I have spent the last two months getting a better understanding of the customer journey with a focus on the customer persona.
A customer persona should include your customer’s demographic information, such as age, gender, and location. It should also include information about their interests, behaviours, and motivations. It will help you better understand your target audience and tailor your marketing efforts to suit their needs and preferences. This can lead to increased customer satisfaction and loyalty.
However, it is important to consider your product or service and how it solves a problem for your target audience. By understanding their pain points and how your offering can alleviate them, you can create messaging that resonates with your audience and drives conversions.
So, get to know your customers better by using the free customer persona template. It includes marketing actions to help you refine your marketing activities and turn your leads into sales.
Thank you for downloading your template.
Althea